Social CRM has two major and very different aspects: 1) The sCRM Product Solution Aspect As CRM is under huge pressure from the open and collaborative social media space, CRM vendors (first was Oracle) decided to promote the idea of “Social CRM”. Even so there is no real product and no real product definition, it [...]
Read more →I just read a few articles about sCRM. One was a post on a blog where the blog doesn’t allow comments (very social). The other was talking about Ajax enabled technology that revolutionizes CRM (OMG) and yet another one described the advantage of getting Twitter streams and Facebook wall entrances all feed into the CRM [...]
Read more →I started Twitter early 2007 see my first tweets. Like many I had no clue – stopped using it for a few weeks, came back, liked it a lot and people laughed at me “Axel, are you out of your mind”.In the coming two years I followed probably 20,000 people on and off and got [...]
Read more →After discussing and consulting with probably 100 executives in all industries the number one reaction has been:“I get it, I know we gotta do something – but where do we begin?”It can’t be “Hey everybody go on Twitter” – or “Lets quickly do a fan page” or any of the other helpless social media marketing [...]
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