In Empire Avenue Social Capital Rules
by admin • June 3, 2011 • General • 0 Comments
If you are on EAv you may enjoy this post that I wrote on the Social Media Academy Blog
Read more →If you are on EAv you may enjoy this post that I wrote on the Social Media Academy Blog
Read more →Black Friday starts and people get in lines for hours, trample other to death and buy stuff they don’t need – all because they believe they get a deal of a life time. 50% off has many meanings: 1) That shop is ripping you off the rest of the year 2) It was produced to [...]
Read more →In the 80′s people discussed replacing Mainframes with PCs. It didn’t happen – now 30 years later the mainframe business is as vital as it was in the 80′s. In the 2000 people talked about replacing on premise applications with SaaS. 10 years later it didn’t happen. While the ASP/MSP/SaaS/Cloud industry has nicely grown to [...]
Read more →Facebook will become the next Google which is the next Microsoft. Microsoft never innovated any product. Windows was innovated by Xerox PARC, and so was the mouse. Word was invented by Wordstar and Excel like PowerPoint was acquired. Google didn’t invent anything anything either but built the most robust business model of advertising distribution, displacing [...]
Read more →Dick Lee asked recently in LinkedIn: “We rarely see people as enthused as they are over social media. Among those recent rare times are: when the high-tech balloon popped; at the height of the housing bubble; just before the market crashed; and when Sarah Palin was nominated for VP. Hey, exuberance can be headiest just [...]
Read more →It’s been messy to put all your social sites on your blog, your website, your email signature and worst of all – your business card. If you have a twitter account, you have only one URL to tell your friends where else they can connect with you. On your blog the same. Check out http://xeesm.com [...]
Read more →The best way to prevent social media flops is to create a sound strategy in the first place. It sounds a lot of work and too much for many small businesses but this model has proven to work even in small organizations: * ASSESSMENTSocial Media Assessment (4 quadrant assessment model) find out where your customers [...]
Read more →Organizing Social Media Across Departments Where most businesses start:When companies begin to engage in social media they typically start in the marketing department with some rather tactical marketing campaigns. In those early models a large company either hired some social media “experts” to do the campaign or found some engaged people internally. The rest of [...]
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